Brand-Identity-Photo-by-Dan-Aragon-on-Unsplash_Edited-with-text.jpg

Brand

Identity

  • Brand Story

  • Brand Colours

  • Brand Archetype

  • Brand Values

  • Brand Personality

  • Brand Tonality

  • Platform Imagery

  • Visual Identity

  • Logo & Typography

  • Collaterals Design

Brand Identity refers to any consumer-facing mark or behaviours your brand presents. The visual identity typically consists of the logo, logomark, favicon, typography, colours, references where necessary. The identity guidelines lay out the brand story, brand values, personality, tonality, positioning and collaterals where necessary.