The creative quality of your brand strategy is the differentiator between being remembered or being forgotten. Jeremychowcollective believes that the application of good advertising principles bridges that gap. If you are unsure of how to build your brand presence in today’s high-octane media environment, contact us here.
What is Brand Presence?
Brand Presence is defined as the unified touchpoints which help connect your future and current consumers to your business. It is famously and formerly known as ‘brand awareness’, but multiple digital platforms have created the demand for 2-way communications in all marketplaces. It is no longer cost-effective to run single-purpose awareness campaigns and call it a day. There is a need to rethink the way we approach branding efforts. Relevant and consistent content creates the appropriate brand presence required to operate your business today.